Apple unveiled its new iPhone SE and a 9.7-inch iPad Pro at the companys Infinite Loop campus in California, Monday.
As rumored prior to the event, the iPhone SE has 4-inch screen, a 64-bit A9 processor and 12 megapixel camera. Pricing for the phone starts at $399 for a 16GB version of the phone and $499 for a 64GB version.
The iPhone SE Apple’s first new phone to offer a 4-inch screen sinch its iPhone 5s and 5c.
I am extremely excited about the iPhone SE – many, many customers have asked for this and I think they are going to love it, said Apple CEO Tim Cook, during the launch event.
Pre-orders for the iPhone SE begin March 24, with the device becoming available March 31.
As anticipated, the tech giant also launched a new 9.7-inch iPad Pro during the event, significantly smaller than the 12.9-inch iPad Pro that was launched last year. Speaking during the event, Phil Schiller, Apples senior vice president of worldwide marketing explained that 9.7-inch is the companys most popular iPad display size. We have sold over 200 million iPads with a 9.7-inch display size, he said.
The device has an A9x processor and 12 Megapixel camera. The new iPad Pro also has a True Tone display that measures ambient light to automatically adjust the display’s color.
Pricing for the new iPad Pro starts at $599 for a 32GB version. A 128GB version of the tablet starts at $749. Apple also unveiled a 256 GB version of the new 9.7-inch iPad Pro, priced is $899, which is the companys first 256 GB iOS device.
The new tablet is available in four colors silver, gold, space gray and rose gold.
Pre-orders for the new iPad Pro begin March 24, with the device becoming available March 31.
As predicted by experts, Apple did not unveil new Apple Watch hardware during the event.
The company, however, unveiled new woven nylon bands for the Apple Watch. Apple also lowered the starting price of the Apple Watch to $299 at the event.
Before launching the new products, Cook briefly mentioned the companys ongoing iPhone battle with the FBI. Apple is fighting a judges order to help hack the phone of a shooter in the deadly terror attack in San Bernardino.
We built the iPhone for you, our customers, and we know that its a deeply personal device, he said. We need to decide, as a nation, how much power the government should have over our data and our privacy.
Cook, who said that Apple did not expect to be in this position, added that Apple will remain steadfast in its opposition to the court order. This is an issue that affects all of us, and we will not shirk from this responsibility, he explained.
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